Snapchat
Snapchat is a camera company.
We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate.
From 2017 through 2020 I was a part of the brand design team for Snapchat touching brand creative for all marketing gestures, across all of Snap Inc.’s intellectual properties. Below are many of the highlights.
Snapchat at Cannes Lions
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Snapchat Icon Library
case study 001
Designed for organizational support and intended primarily for desktop and mobile web and presentation materials, the Snapchat branded illustrative icon library at one point grew to include over 200 icons.
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Snapchat Real Friends Campaign
case study 002
Real Friends campaign was Snapchat’s first fully integrated global marketing growth initiative and served as the launch of a revamped brand ID. The purpose of the campaign is to explain and clarify Snapchat’s core value prop to the world — that it’s the fastest way to communicate with your real friends. The campaign was developed for all 13 growth priority markets but initial campaign flights to impact 7 select markets.
Snapchat Words on Friendship
case study 003
Serving as a tease to what was to come, Words on Friendship was the stealthy guerilla-style awareness campaign that served as a precursor to Snapchat’s first, fully-integrated brand awareness campaign, Real Friends. Words on Friendship also served as the first introduction of Snapchat’s newly redesigned ghost logo and brand identity.
Snap Originals
New original shows from the some of the world's greatest storytellers, with interactive experiences you can step into and share. Comedy. Horror. News. Reality docuseries. And more. Watch now, only on Snapchat. Learn more about Snap Originals and discover more shows: snaporiginals.snapchat.com
case study 005