Words on Friendship
Gramercy Park • New York, NY
Sunset Blvd • Los Angeles, CA
Bryant Park • New York, NY
Sydney Airport • Sydney, NSW
Gramercy Park Installation
Process time-lapse of the Gramercy Park hand painted installation.
Print Ads
People Magazine • July 29, 2019
The New Yorker • September 16, 2019
Instagram Takeover
As we scoured the world for arresting and powerful quotes on true friendship, we were often struck by their popularity on social media. And to mark the end of our "Words on Friendship" tease campaign, we partnered with over 70 of Instagram's most-followed quote/inspiration accounts (we call them "Quotefluencers") to post our "Words on Friendship" creative at the exact same time. At 9am on July 29th, 2019 — the day before the official launch of Real Friends — all of our partnered quotefluencers posted our creative to their respective Instagram accounts. In just a few minutes, the iconic Snapchat yellow and Ghost logo dominated the #RealFriends hashtag on a platform known for fans, influencers, and followers.
